Radical transparency
We’re on a mission to bring you the world’s best perfumes at the fairest prices. No inflated markups, no gimmicks — just transparency.
Our pricing philosophy
Most beauty retailers apply margins of 50% to 80% on every item.
We’ve flipped the model to give you luxury fragrances at near-wholesale prices.
Our approach is simple: we take the cost price of the item from suppliers, account for airfreight costs to our warehouse, add a 19% sales margin, GST, and then finally, we round to the nearest 5 or 10.
Simple.
Retail pricing vs ours
Most traditional beauty retailers apply margins between 50% and 80% on sale price — sometimes even more.
That means a fragrance that costs $100 to source might be sold to customers for $300+.
These high margins are used to cover large marketing budgets, commissions, retail rent, and sometimes just to maximise profit.
Why we do it
We started Cost Plus Perfume with a simple belief: luxury fragrance should be accessible to everyone — not just those willing to pay inflated retail prices.
For too long, the beauty industry has relied on oversized margins to maximise profits at the customer’s expense
By showing you exactly how we price our products, we’re not just offering better value — we’re inviting you to be part of a more honest way to shop.
FAQ
Why only a 19% margin?
We believe in running a sustainable business, not an exploitative one. A 19% margin allows us to cover essential operating costs while keeping prices as close to wholesale as possible.
Are your perfumes authentic?
Absolutely. Every item we sell is 100% authentic and sourced from licensed distributors or verified suppliers. We never deal in replicas, testers (unless clearly stated), or grey-market stock.
Why are your prices lower than other stores?
We don’t add massive retail markups like traditional beauty retailers. Instead, we keep our operations lean and pass those savings on to you.
Do you ever offer discounts or sales?
Because our prices are already set with minimal markup, we don’t rely on sales or discounts to drive purchases. What you see is always a fair, everyday price — not an inflated price waiting to be marked down.
What if the product I want is cheaper elsewhere?
Keep in mind that some retailers may be selling older stock that was purchased months or even years ago at lower costs. In contrast, our prices reflect up-to-date supplier pricing for the latest stock, ensuring freshness, authenticity, and current batch quality.
We price fairly based on what it costs today — not on outdated purchase prices from the past.
Do your prices include GST?
Yes — all our prices are inclusive of GST where applicable. We want to make it easy for you to understand exactly what you're paying, with no surprise fees at checkout. The price you see is the price you pay (plus shipping).
Is shipping free?
We don’t offer "free" shipping — and here’s why.
Many retailers inflate their product prices to absorb shipping costs, creating the illusion of free delivery. We don’t believe in that. Instead, we charge the actual cost of shipping the item to you, based on your location and order size.
This keeps our product pricing fair and honest, without hiding freight costs behind inflated margins. You pay for the product and shipping separately — and transparently.